You have our commitment that if we don't have a sustainable packaging solution for a product, we won't launch it. We spend as much time on our sustainability efforts and packaging design as we do on our product, and we are focused on reducing waste and the use of single-use plastics in our industry.
We also don't believe you should buy packaging more than once because that is not a good deal for you or our planet. With that in mind, we designed our Earth-First packaging system to be endlessly reusable and refillable.
Reducing consumption reduces waste, so we created Compacts and Palettes that are infinitely customizable allowing you to make purposeful choices and individually buy only the products and shades you know you will use. Plus, what is better than having a palette designed by you and for you?
We carefully selected our materials with consideration of their environmental impact which is why all of our packaging is made from PET and PP resin (easiest to recycle) with at least 50% post-consumer recycled content (reusing material that already exists in the waste stream). Surprise! Using post-consumer recycled materials can be more expensive and challenging because it's difficult to work with, and our packaging was the first time most of our suppliers had ever used our requested material composition.
We would not settle and challenged our partners to work with us to push boundaries. We are encouraged by our success thus far, and we are on a mission to hit 100% PCR for all of our packaging. We are working on it, and we will keep you posted on our progress here.
|% OF RECYCLED MATERIAL IN MOB PACKAGING AS OF 10/7/21|
|COMPACT AND PALETTE REFILLS||100%|
|MASCARA CAPSULE 2||50%|
|LIP REFILL PROTECTIVE CAPS||50%|
|OUTER PACKAGING FOR COMPONENTS||100%|
|OUTER PACKAGING FOR REFILLS||100%*|
|OUTER PACKAGING FOR MOB MINIS||100%|
Made from 50-100% PCR, PET or PP Resin
Our materials are not as scratch-resistant as other materials so you may see some scuffing, but that's a small sacrifice for sustainability!
Sustainability in Progress
MOB started with a mission to do beauty better for our planet, and after 3 years in development we released a trial of our NewPurpose packaging series in July of 2022. We brought together partners across industries to design a fully compostable packaging system made with 100% PCR cardboard, bamboo, sugar cane, flax and corn + wheat starches. The packaging is refillable and turns into nutrient rich soil end of life. We are working on additional components for the NewPurpose series with a goal to launch a fully compostable packaging system in 2024.
When we couldn’t find a suitable recycling solution for beauty packaging we created one as founding members of Pact, a nonprofit organization that collects hard-to-recycle beauty products and prevents them from becoming trash. Pact is on a mission to address the massive environmental impact of cosmetics packaging and offer truthful information and education to help you make informed and sustainable choices. Pact launched on Earth Day, 2021, and in the first year we have collected over 50,000 lbs of hard to recycle beauty packaging diverting it from landfills and welcomed over 100 beauty brands and members into the collective.
MOB has teamed up with Credo and Hudson’s Bay Company to form Pact, a beauty industry collective on a mission to address the massive environmental impact of cosmetics and skin care packaging by providing a sustainable solution for hard-to-recycle packaging.
The beauty industry generates an estimated 120 billion cosmetic packages annually, most of which cannot be successfully recycled through your home recycling program typically because of the material composition or size. Pact provides a recycling program for those packages as well as truthful information and education to help you make informed, sustainable choices.
Learn more about Pact at www.pactcollective.org.
impact performance, your body,
and the planet.
Bisabolol is an extract from chamomile; a healing agent that reduces inflammation, calms, and soothes
A natural lipid that strengthens the skin’s barrier, hydrates by locking in moisture, and is anti-bacterial
Protective anti-oxidants that protect skin from free radicals, evens out skin tone, and strengthens the skin’s barrier
- Vegan and Cruelty-Free
to do Beauty Better.
- Sustainability isn't jargon — it’s our future
- People > Marketing
- Quality > Wastefulness
- Transparency = Truth