- Our cult status clay formula is now available in liquid technology for a silky-smooth texture that sets to a blurring, weightless finish
- A bio-based sugar polymer delivers crease-proof, water resistant long wear, replacing commonly used petroleum-based plastic and rubber such as styrene and isoprene
- MOB formulas are silicone-free. Instead, we formulated our liquid eyeshadow with a patent-pending biodegradable elastomer that delivers a smooth, cushiony glide with a finish that never looks dry.
- Loaded with ceramides and hyaluronic acid, plus anti-inflammatory and antioxidant actives like phytosphingosine, bisabolol, and vitamins C and E to support the delicate eye area
Long Wear Liquid Clay Eyeshadow
MOB Lab Standards: Performance & Conscious Ingredients
SOFT MATTE SHADES FOR YOUR EVERYDAY ROUTINE
SOFT MATTE SHADES FOR YOUR EVERYDAY ROUTINE
How to Apply:
- Wear one shade alone to even discoloration and achieve a polished, natural eye look in seconds
- As an eyelid primer, apply liquid eyeshadow first to even the skin and extend crease-proof wear of cream and powder shadows when layered on top.
- Wear multiple shades together for all over color, brightening, and definition.
- Linen is a soft bone that creates a smooth, even nude eye and is perfect as an eyelid concealer for light to medium skin or as a brightener for deeper skins.
- Dusty Rose is a soft rose taupe that gives a fresh, subtle pop that flatters every eye color
- Driftwood is the perfect cool-toned, soft brown shade for an instantly polished, natural eye
- Chocolate is a rich brown that gives the easiest smoky eyelid ever and is gorgeous in the crease. Blue and green eyes pop, brown eyes deepen with intensity when worn.
FAQs:
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How do I apply?
Using the applicator tip, dot or swipe the color where desired and then tap and blend with fingers or a brush. -
Can I wear liquid eyeshadow as a primer?
Yes! Even skin tone, create a smooth canvas, extend wear, and minimize creasing of eye products layered on top. -
Is it water and crease resistant?
Yes, due to an innovative cocktail of ingredients such as hectorite clay and natural sugar polymers. -
Can I wear it if I have sensitive skin?
Yes. In fact, we added anti-inflammatories, phytosphingosine, and bisabolol to help calm sensitive skin. -
Can I wear it if I have oily, hooded, or dry eyelids?
Yes to all. The long-wear, crease-proof formula works well with hooded or oily lids. Dry eyelids will enjoy the light texture and skincare actives such as hyaluronic acid and ceramides. -
Can the shades be layered?
Yes, you can use multiple shades at once for brightening, contouring the crease, adding dimension to the lash line, and more. -
Does it dry down or need to be set?
It has just enough playtime to blend and achieve your desired look before completely self-setting to a soft finish. -
Is the packaging sustainable?
The inner tube is made from 100% recycled ocean plastic, and the outer tube is made from 100% recycled pulp fiber. Remove the inner tube, then recycle or compost the outer tube—it will eventually biodegrade into dirt. -
Is the formula vegan?
Yes. We are PETA & Leaping Bunny certified vegan and cruelty-free. We also formulate without talc, silicones, microplastics, and more.