Privacy Policy
Effective Date: February 5, 2025
This Privacy Policy describes how your personal information ("Personal Information") is collected, used, and shared when you visit or make a purchase from mobbeauty.com (the "Site"). This policy also informs you of your rights under applicable privacy laws, such as the right to access, correct, delete, and control your personal information. This policy complies with applicable privacy laws and regulations in Canada and the United States, including the California Consumer Privacy Act (CCPA), Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), and state-specific privacy laws such as the Colorado Privacy Act (CPA), Virginia Consumer Data Protection Act (VCDPA), and other similar laws in Connecticut, Montana, Oregon, Texas, and Utah.
1. Personal Information We Collect
1.1 Device Information
When you visit the Site, we automatically collect certain information about your device, including:
- Web browser type and version
- IP address
- Time zone
- Cookies installed on your device
- Information about pages or products viewed
- Referring websites or search terms
- Information about how you interact with the Site
We collect this information using the following technologies:
- Cookies: Data files placed on your device, often including an anonymous unique identifier. Learn more at All About Cookies.
- Log Files: Track actions on the Site, collecting IP address, browser type, ISP, referring/exit pages, and timestamps.
- Web Beacons, Tags, and Pixels: Electronic files that record browsing information.
1.2 Order Information
When you make a purchase or attempt to make a purchase through the Site, we collect the following information:
- Name
- Billing and shipping addresses
- Payment information (credit or debit card numbers)
- Email address
- Phone number
1.3 Other Information
If you subscribe to text notifications, we collect your phone number and your explicit consent to receive automated marketing messages in compliance with Canada's Anti-Spam Legislation (CASL) and the Telephone Consumer Protection Act (TCPA). You have the right to opt-in to these communications and may opt-out at any time by replying STOP. Msg & Data rates may apply. Msg & Data rates may apply. Reply STOP to unsubscribe.
2. How We Use Your Personal Information
We use the information collected to:
- Process and fulfill orders, including payment processing, shipping, and order confirmations
- Communicate with you
- Screen for potential risks and fraud
- Improve and optimize our Site, including through analytics
- Provide marketing communications with your consent
3. Sharing Your Personal Information
We share your information with trusted third parties to help us provide our services. These include:
3.1 Service Providers
- Shopify: To power our online store (Shopify Privacy Policy)
- Google Analytics: To understand how customers use the Site (Google Privacy Policy)
You can opt out of Google Analytics here.
3.2 Legal Requirements
We may disclose your information to comply with legal obligations, enforce our policies, or protect our rights.
3.3 Advertising
We use your information to provide targeted advertisements. Learn more about targeted advertising and opt-out options:
You can also opt out via the Digital Advertising Alliance.
4. Do Not Track
We do not alter our data collection and use practices in response to "Do Not Track" signals from your browser. However, users can control their data by managing cookie settings, opting out of targeted advertising, and exercising their rights to access, correct, or delete personal information under applicable privacy laws.
5. Sensitive Data
We do not collect sensitive information such as:
- Race or ethnicity
- Religious or philosophical beliefs
- Sexual orientation or health data
- Criminal records
This list is aligned with privacy laws, including the CCPA and PIPEDA, to clarify compliance with legal requirements.
6. Children's Privacy
Our services are not intended for children under 16 in the United States or under 13 in Canada. We comply with the U.S. Children's Online Privacy Protection Act (COPPA) and relevant Canadian privacy laws, including restrictions on collecting personal information from children without verifiable parental consent. If you believe we have collected such information, contact us to take appropriate action. If you believe we have collected such information, contact us to take appropriate action.
7. Rights Under State Privacy Laws
If you are a resident of California, Colorado, Connecticut, Montana, Oregon, Texas, Utah, or Virginia, you have additional rights regarding your personal information, including:
- The right to access, correct, or delete your information
- The right to opt out of targeted advertising, data sales, and profiling
- The right to appeal if your privacy-related request is denied
You can exercise these rights by contacting us using the details in the "Contact Us" section.
For Colorado and Virginia residents, if we deny your request, we will provide a way for you to appeal our decision.
8. How We Protect Personal Information
We implement reasonable administrative, technical, and physical safeguards to protect your information. These measures include, but are not limited to, encryption of sensitive data during transmission, secure access controls to limit data access to authorized personnel, and regular security audits and monitoring to prevent unauthorized access or breaches. However, no method of transmission over the internet is 100% secure.
9. Data Retention
We retain your information as long as necessary to fulfill the purposes outlined in this policy or as required by law. Typically, order information is retained for up to seven years to comply with tax and financial record-keeping requirements. Device and analytics data may be retained for up to two years to support site optimization and fraud detection. You may request deletion of your information by contacting us. You may request deletion of your information by contacting us.
10. International Data Transfers
If you access our Site from outside the U.S. or Canada, your information may be transferred to and processed in these countries. We implement appropriate measures to ensure data protection during international transfers, including the use of standard contractual clauses and data encryption, in compliance with the General Data Protection Regulation (GDPR) and other applicable privacy laws. By using the Site, you consent to these transfers.
11. GDPR Compliance
For users in the European Economic Area (EEA), we process your information based on:
- Contractual obligations
- Legitimate business interests, such as improving our services, preventing fraud, and enhancing security
- Legal compliance
You have rights to:
- Access, correct, or delete your information
- Restrict or object to processing
- Data portability
- Lodge a complaint with a data protection authority
To exercise these rights, contact us via the "Contact Us" section.
12. Changes to This Policy
We may update this policy to reflect changes in our practices or for legal reasons. The updated policy will be posted with a revised effective date.
13. Contact Us
For questions or concerns about this Privacy Policy, please contact us:
MOB Beauty, Inc.
471 E. Tahquitz Canyon Way #209, Palm Springs, CA 92262
Email: support@mobbeauty.com